In addition to the perennial favourites on the Symposium`s agenda, including Revenue Management, Pricing, Marketing and Distribution, this year`s edition will also examine how IT can help to create and capture customer value and thus - maintain competitive advantage in today's challenging environment.

Key Speakers

• Dieter Westermann, Senior Vice President Revenue Management, Qatar Airways
• Dr. Hugh Dunleavy, EVP Commercial Distribution and IT, WestJet
• Ursula Silling, CCO, Aerosvit Ukrainian Airlines
• Thorsten M. Scherzer, Vice President Distribution, Air Berlin
• Rick Elieson, Managing Director, Revenue Management Development, American Airlines
• Jerry Foran, Senior Manager, Revenue Management, British Airways
• Anita Mosner, Partner, Holland & Knight
• Don Peppers, Founding Partner, Peppers & Rogers Group
• Gary Parker, Founder and President, rmexpertise.com; Author and Instructor, IATA
• Julian Carr, Commercial Director, bmibaby
• Chris Amenechi, Senior Director, International E-Commerce and Distribution Planning, Continental Airlines
• Shashank Nigam, Airline branding and marketing expert, Blogger, Author; Founder & CEO, SimpliFlying

and many more!

Symposium features

• Opening Plenary Day - December 9th
• Topical Tracks: RM& Pricing, e-Marketing, Distribution & IT - December 10th & 11th 
• Pre-Symposium Workshop - December 8th, afternoon 
• Large exhibition hall showcasing cutting-edge products and services relevant to your business
• A complete social programme, introducing you to the rich culture of Greece 

Key Topics 

Plenary Session:

• Macro-economic and regulatory environment impacting business models and market competition today (consolidation - benefits and barriers; alliances - role and relevance, etc.)
• Re-aligning selling propositions with current market conditions and changing consumer behavioral patterns
• Analysing the impact of consumer behaviour on commercial strategies today
• Industry standards as drivers for strategic placing and competitive advantage 

eMarketing, Distribution and IT Track:

• Using customer knowledge and marketing intelligence to drive profitability and responding in real time to events occurring in the customer lifecycle
• E-marketing: driving commercial success at the era of ``any-to-any`` communications
• Online sales & customer communication channels: how to ensure that the online customer experience is relevant, personalised and properly supported? Is simple better?
• Maximising existing ancillary revenue channels, without compromising the brand
• Panorama of the IT capabilities supporting commercial strategies
• Using the right data to fundamentally transform the customer experience 
• Innovative ways of reaching the ideal mix between classic GDSs and new platforms 
• Making the most of social media as distribution channel: the future OTA – is it better than a GDS?

Revenue Management & Pricing Track:

• Adapting to the changing demand patterns in uncertain economic times: price sensitivity forecasting
• Customer management & insight-based strategies for optimised revenue-generation potential 
• Pricing: to bundle or not to bundle – do you know what your customer really wants? 
• Achieving additional gains from Revenue Management through the use of additional, non-traditional sources of information/data
• Incorporating ancillary revenue into forecast and optimisation models (i.e. profit optimization) 
• New generation customer-centric core passenger systems and their Impact on RM 
• Controlling booking classes and simplifying fares to remain agile in a volatile marketplace
  

Preliminary agenda:

Plenary – RM & Pricing Track (pdf)
Plenary – eMarketing, Distribution & IT Track (pdf)