Training

Alliances, Strategic Partnerships & Frequent Flyer Programmes

Practice how to apply today’s marketing methods to make a difference to your airline’s future.
This course is dedicated to those who yearn for new insights in how to use the latest marketing tools to create real success in the marketing environment today and tomorrow.

How You Will Benefit

  • See the real marketing challenges of tomorrow and how to face them
  • Work with your assignment partners and your trainer to overcome the competition in a series of structured business games
  • Become a more confident and capable marketing executive

Designed for

  • Airline marketing staff involved in Online Marketing
  • FFP and Partnership Marketing specialists
  • Those wishing to grasp the potential of modern Marketing to enhance their careers

Course Content

  • Health check: what’s right and wrong with airline marketing today
  • Assignment 1: Apply what you have learnt to a “test carrier”
  • Segmentation and choice: what customers to fight for and why
  • Modern marketing tools: strengths, weaknesses and using them properly
  • Online marketing strategy and tactics: what you need to know
  • Assignment 3: Using an online approach to counter either a low cost competitor or a business class specialist
  • Partnerships: What to want and what to look for
  • Assignment 4: Partner evaluation exercise where assignment partners select their preferred challenge
  • Assignment 5: Integrate one or more partners into your online strategy
  • FFP: What to use it for and what not to use it for
  • Assignment 6: Integrate your FFP into your marketing strategy
  • CRM: How to make it all fit together
  • The marketing plan: what, when and why
  • Assignment 7: Prepare and present your plan to a panel of judges

Course availability

If a session is not listed below, this course is not scheduled for classroom delivery at this time.

Ask about onsite delivery - All IATA classroom courses can be customised to your needs and delivered onsite for groups at your location.
Contact us  to learn more about this cost-effective option.

March 08 - March 12, 2010
SingaporeClass No : 18534
May 24 - May 28, 2010
Beijing, ChinaClass No : 18550
October 04 - October 08, 2010
Geneva, SwitzerlandClass No : 18574
November 22 - November 26, 2010
Delhi, IndiaClass No : 18590
Onsite Training
All IATA classroom courses can be delivered to your offices and tailored to your organisation's reality and needs. More details